In an era where art is a mere tap away on our phone screens, and replicas can be obtained for a nominal fee, there remains an ineffable value in purchasing original pieces by contemporary artists. But what exactly defines a ‘contemporary artist’? In broad terms, a contemporary artist is someone producing art in the present day, reflecting current cultural and societal trends, thoughts, and concepts. They are not bound by a specific style or movement but are, instead, often defined by their innovative approaches and reactions to the world around them. Delving deeper than the obvious charm of an authentic piece, championing these modern creatives delivers an abundance of rewards for both individual collectors and the broader arts community.

Supporting the Vanguard of Artistic Expression

By acquiring artwork from contemporary Sussex artists, you're actively supporting the vanguard of artistic expression. These direct contributions empower artists to persevere in their craft, explore avant-garde concepts, and redefine artistic boundaries. Moreover, it ensures a continuous stream of innovative works that challenge conventions and introduce fresh perspectives.

Authenticity and Uniqueness

Owning an original piece from a Sussex artist is akin to holding a fragment of their soul. Unlike the ubiquity of mass-produced prints, an original creation boasts depth, texture, and a character that's irreplicable. It's a personal narrative, a direct line of communication from the artist, free from the distortions of mass replication. You know that the artist has poured their creativity, time and skill in to making that unique piece.

Direct Engagement and Rich Narratives

Purchasing directly from artists provides an avenue for genuine engagement. Such encounters offer insights into the artist's inspirations, methodologies, and the backstory of the artwork. This engagement often transforms a mere transaction into a cherished memory, imbuing the artwork with a deeper, personal resonance. If buying work through Sussex Contemporary we always ask the buyer’s permission to pass on their contact details to the artist so they can make contact directly.

Economic Reinforcement and Sustainable Livelihoods

Just as with other professionals, artists have commitments, aspirations, and overheads. Purchasing their work not only provides them with financial stability but also validates their profession, allowing them to concentrate on honing their skills and producing more exceptional work. In essence, you're directly contributing to sustainable artistic livelihoods. Not many artists rise to the dizzy heights of fame and fortune, in fact not many can afford to be full-time artists and have to supplement their income with other work.

Nurturing Local Artistic Communities

Championing Sussex artists serves to revitalise and fortify community ties. It fosters a culture of appreciation, encourages patronage, and allows budding talents to visualise a future in the arts. Moreover, it enhances local economies by driving tourism and promoting regional art scenes on a global scale. This is one of our key aims.

Art as a Financial Venture

While passion and admiration should be primary drivers, art can also be viewed as a financial venture. Original pieces from emerging artists can appreciate in value, especially as the artist's stature rises. Early patrons often reap the rewards of their foresight, both in terms of financial returns and the satisfaction of having recognised talent early on.

Documenting the Cultural Zeitgeist

Artists serve as the chroniclers of our times. Their works reflect societal shifts, political changes, and the overarching mood of an era. By supporting them, you play a role in capturing the cultural zeitgeist, ensuring future generations have a window into our contemporary world.

Promoting Diverse Voices

Supporting contemporary artists, especially those from underrepresented communities, ensures a diversity of voices in the art world. It challenges monolithic narratives and promotes a rich tapestry of stories, experiences, and viewpoints.

Environmental Considerations

Buying from local Sussex artists can also have a lesser environmental footprint compared to mass-produced artworks shipped globally. It promotes sustainable practices, especially when artists use local materials and eco-friendly methods.

In Closing

Though the allure of the digital age has transformed our interaction with art, the timeless value of original works and their creators remains paramount. As art lovers, our buying choices resonate deeply, moulding the trajectory of artists' careers and the broader artistic landscape. By choosing to invest in contemporary Sussex artists, we celebrate creativity, chronicle our times, and craft a legacy of enduring beauty and insight.

“Buy art from living artists, the dead don’t need the money”

This well documented quote from artists Guy James Whitworth perhaps sums up one of the most important reasons for supporting contemporary Sussex artists, if we don’t we may lose them.